the project

Jones Sports teamed up with the Milwaukee Brewers to rebrand Miller Park into American Family Field. Our role was to fully integrate the new brand into the existing facility's internal and external architecture and signage. Our services included conceptual design, design engineering, preconstruction, permitting, modular fabrication, and installation.

  • Services
  • Location
    Milwaukee, WI

Project Elements

  • Six stadium sponsorship signs
  • LED illumination

Services Rendered

  • Conceptual Design
  • Design Engineering
  • Preconstruction
  • Permitting
  • Modular Fabrication
  • Installation

The Challenge

Jones Sports won the bid to rebrand six ballpark signs at the existing Milwaukee Brewers stadium. The largest sign sits above the main stadium entrance where the stadium roof separates to open. The remaining signs are located above the scoreboard, on two sides of the clock tower, and on the pylon sign along Interstate 94. This was an existing stadium which meant we had to work with the existing architectural design and spacing.


The Solution

This rebranding project was a team effort. Jones Sports provided start-to-finish services beginning with conceptual design and design engineering and concluding with final installation. We managed the preconstruction process, including permitting, for the Brewers and utilized modular fabrication techniques to streamline the installation process and minimize disruption on-site during installation.


The Result

Our team knocked it out of the park. American Family Field is illuminated with six new identification signs. Over two miles of LED lights illuminate the stadium, with the main stadium entrance sign making up one mile's worth of those LEDs alone.

Jones Sports: sports signage and architectural creations

the work

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