the project

Jones Sports engineered, manufactured, and installed more than 3,500 signs and signage elements for this world-class motorsports facility, including 14-foot tall programmable RGB channel letters spelling DAYTONA INTERNATIONAL SPEEDWAY.

  • Services
  • Location
    Daytona, FL

Project Elements

  • 3,500 signs, including identification, advertising, and wayfinding
  • Interactive exhibits
  • 14' programmable RGB channel letters
  • 15’ x 115’ LED displays
  • Thousands of square feet of large format graphics
  • Experiential entry features
  • 14' x 365' marque wall sign with RGB programmable lights

Services Rendered

  • Design Engineering
  • Fabrication
  • Installation
  • Project Management

The Challenge

Jones Sports was initially awarded a contract for design-assist to a fixed price on this project. Soon thereafter, our scope was expanded to provide fast-track design-build services with projects designed and built to an agreed-upon budget. The biggest bump in the road was the fact that sponsors were signed very late in construction. This impacted our ability to advance production of certain signage elements until those sponsors were named.



The Solution

Fueled by a need to adhere to project deadlines, we established a close working relationship with the construction manager immediately. Together, we developed a process and a plan for meeting deadlines within the established timeframe. The task could not have been accomplished without our very own pit crew: our project coordinators. Our project coordinators supported our project managers and drove efficiencies in project tracking and communications.


The Result

Jones Sports' work on this world-famous motortrack can be seen from the moment you enter the gates. Massive LED displays, thousands of square feet of graphics, wayfinding, custom specialty exhibits, and illuminated elements for track sponsors create an exciting atmosphere at every turn. Capping the project are the 14 ft tall DAYTONA INTERNATIONAL SPEEDWAY programmable RGB channel letters that we designed, fabricated, and installed to welcome visitors to this iconic racing facility.

Jones Sports: sports signage and architectural creations

the work

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